Buy-In: Saving Your Good Idea from Getting Shot Down by Kotter, John P./ Whitehead, Lorne A.
John P. Kotter and Lorne A. Whitehead
9781422157299
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Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them.
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Buy-In: Saving Your Good Idea from Getting Shot Down by Kotter, John P./ Whitehead, Lorne A. Details
ISBN:
9781422157299
Dimensions (WxH):
5.75 x 8.5
Publisher:
Harvard Business School Pr
Publication Date:
October 06, 2010
